Bikini shots

I try to follow competitive surfing and watch the CT and QS events online when I can. Lately there has been some noise made about why contest surfing can not seem to break into the mainstream. The first thing that comes to my mind is those idiotic T and A shots of chicks on the beach. Even sports with cheerleaders don't do that and it insults me as a viewer. If I want that online I will indulge myself in the vast resource of internet porn that exists at my disposal. The industry itself does not seem to take the sport seriously so why should anyone else?